Milnoff 1922
White light
- 3D · UX/UI · Editorial
wait a sec mate
wait a sec mate
2020
Milnoff 1922
(Flamenco festival)
Cinema 4D
Photoshop
I've based on the Granada's festival values (universality, participation and innovation, in its broadest and most open senses). The best way i could represent the participation of different people, uniting them in an open event to anyone, giving to know the flamenco, is through the colors extracted from the light.
"Milnoff 1922" represents the white light, it contains every colors from the light spectrum, being projected in the people represented in spheres. We can appreciate the diversity and different interpretations that each person has of the flamenco (how they enjoy it, feel it, live it). The festival is possible thanks to the union of all these people, without excluding anyone, we couldn't associate the white light.
I've chosen to represent the people in an abstract form, with a material similar to iridescent glass, which it can capture the colors from the white light. We can see different people with their uniques colors and interpretations (for their representation I finally chose spheres to make a wink in the composition at the eternal flamenco dress of dots).
I did the design with "Cinema 4D" a 3D tool. It was the best way to capture this colors from the original white light casting from the "Milnoff 1922" logo. With this software could be easy to implement each adaptation for the festival identity (intro motion, social media motion, diferent print sizes and merchandising).
This was an official proposal, exposited on the exhibition hall "Young Art Center Rey Chico" on the Milnoff's exposition and wasn't choosen to represent the festival.
I've participated in the "Living and feeling flamenco" schedule from "Junta de Andalucía" with the aim of improving the inclusion of flamenco in the educational system, I've designed an interactive map to known some flamenco artists life from Granada in the SXX. Based on my proposal graphic and through interactivity I tried to promote a more dynamic and attractive education. Developed in Indesign+In5.
