FMS
Show and Bars competition
- Broadcast · Motion · Branding · Image
wait a sec mate
2020
Urban Roosters | FMS
(Youtube broadcast leage)
After Effects
Photoshop
"Freestyle Master Series" is an annual league of freestyle rap with the 10 best MCs from the same country (Mexico, Argentina, Chile, Peru and Spain) organized by "Urban Roosters".
I've based on the "Show and Bars competition" concept to create from the beginning the visual identity, movement and voice (from the brand’s original values). I selected thick and forceful types (Bioweapon and Amplitude) composed of straight lines with rectangles and sharp cuts, seeming the roughness and strength from the league contenders.
My mission was to do a rebrand and a complete broadcast design of the youtube channel for the "FMS" league. I have had the opportunity to bring to life this transgressor brand with a lot of personality and character in this fictional project.
The color is chosen to separate the different leagues, I took the main color from each national flag.